Service websites
Clear services, trust, enquiry and booking paths.
Explore website designWebsite design
Websites That Help People Act
Clear pages that help people take action.
What I build
Make Every Step Easy
The platform comes after we know what people need to understand, choose or do.
Ecommerce
Product discovery, comparison, bundles and purchase flow.
Explore ecommerceWebsite Redesign
Make your existing site clearer and easier to use.
See redesign servicesSelected website work
See My Website Work
Each project has its own page with the challenge, decisions and finished work.
How I work
How I Build Websites
The exact platform changes, but the thinking stays consistent from first question to final QA.
Understand
Clarify the audience, offer and the action the website should support.
Structure
Organize pages and information around how customers actually decide.
Design
Create the visual hierarchy, responsive layouts and proof placement.
Build
Develop the pages, forms, booking, ecommerce and interactions required.
Test
Check mobile, forms, links, accessibility basics and the conversion path.
Tools
Tools for the Job
Wix
Webflow
WordPress
Shopify
FigmaWixWebflowWordPressShopifyFigma